Website Content Creation | Ultimate Guide for Beginners

SEO Friendly Website Content Creation To Attracted Users Step-by-Step Guide for Beginners. Types of SEO Great Website Content Creation by 2023. Plan, Create & Publish.

At Written Updatez, we write SEO friendly and unique content for you. We have many blog posts related to SEO factors for giving you meaningful & useful information.

If you find any mistake in this article then inform me by the comment box which is in the last of this article.

In this SEO friendly article, we cover the complete details about Website Content Creation, Types of SEO Great Web Content, Understand Keyword Research, Plan, Create & Publish.

What is Website Content Creation ?

Website content creation is all about creating interesting and informative content that is posted on a website to engage and attract visitors. It can take different forms like articles, videos, images etc. The goal is to provide useful information that helps build trust with the audience and also helps them rank higher on search engines. This includes researching, planning, creating, editing and publishing content tailored to the audience and optimized for search engines.

What’s the Importance of Content Creation ?

Content is important because it's an effective way to get people into your marketing funnel. If you're not familiar with the concept of a marketing funnel, it's a visual representation of the process of attracting and retaining customers.

Picture Credits

People notice your brand first. Their interest and desire builds until they consider buying what you're selling. Eventually, they take action and become customers. If your product or service impresses them, they will become loyal customers and possibly even advocates for your brand.

But here's the thing:

Not everyone who knows your brand will want your product. Not everyone who wants your product will consider buying it. Not everyone who considers buying will buy, and not everyone who buys will become a loyal brand advocate.

This is why the marketing funnel is shaped like a chimney. People drop out of the process at every stage.

What does this have to do with content?

Content not only has the power to drive people into your marketing funnel, but also increases the performance of your funnel.

For example, our keyword research guide ranks highly on Google for "keyword research" and receives approximately 5,600 search visits per month. It attracts our target audience and improves brand awareness:

But that's not all this guide does. It creates interest and desire for our product by showing readers how to solve their problem using ahrefs ?

Of course, most readers will not consider buying our product and taking action after reading this post. This is why we have many blog posts. We create interest and desire through repeated exposure to our products and brand.

For readers who make it to the consideration stage of the funnel, the ahrefs vs. page spurs action by showing how our product stacks up against the competition.

For those who become customers, our blog posts, courses, and dedicated help section earn loyalty and promotion by teaching them how to get the most out of our product.

Who is the Content Creator ?

A content creator is someone who produces and publishes various forms of content on various platforms, usually online. This content can take many forms, including written articles, blog posts, social media updates, videos, podcasts and more. A content creator's goal is to engage and inform their audience by creating unique and engaging content that resonates with their target demographic.

Successful content creators often have a strong understanding of their niche, an eye for detail, and excellent communication skills. They also stay up-to-date with the latest trends and techniques in their field to stay relevant and reach their intended audience.

Types of Content Creator

News organizations

Colleges, universities, and think tanks

Companies

Artists and writers

Government

Users

Teens

How to create content?

The content creation process is pretty much the same for all channels, and we'll cover that below. But first, it's important to understand that you shouldn't jump into content creation without first creating a solid content strategy.

Your content strategy keeps you on track and ensures that there is a clear purpose behind all the content you create.

Here's how to create content in three steps:

1- Look for proven themes.

If you are creating content for your website or YouTube… (YouTube SEO for Starters)

…you might want to do some keyword research to find the topics that people are searching for.

You can post content on other topics, but you'll have a hard time getting noticed unless you already have a lot of traffic or subscribers, are willing to pay for ads, or don't have a proven distribution channel like a large email list.

The way you research topics is almost the same for both channels:

a) Brainstorm about topics

b) Use a keyword research tool to expand your ideas.

c) Check competitors.

2- Choose a variety of content and format.

If we do this for "SEO Tips", we can tell by titles, URLs and descriptions that the results are all blog posts:

If we do this for "Keyword Rank Tracker", the results are mostly landing pages with interactive tools:

Content Types - What types of content are there?

Blogs/Articles: These can take many forms, from groups of content and feature articles to short breaking news, lists, and guides of 3,000 words or more.

Page Level: The main service/product pages of your website. This is usually where people find the information they need to become a client or customer.

Case Studies: Content that demonstrates successes with your business or someone else's.

Whitepapers: highly granular pieces that provide solutions with data on how to solve a specific problem – explain how to use Semrush to create a content strategy.

Infographics: Graphics that attract the eye and explain the visual value of something. Remember that they are not crawlable, so always use great alt text when uploading. Infographics are perfectly paired with well-written content, such as a blog or case study.

Videos: Who doesn't love videos? Like infographics, videos are also anonymous. Videos should be optimized for each channel with appropriate tags and titles, and can complement an article, blog, page, or other type of optimized written content.

Content format

Even if your chosen channel limits the type of content you can create, you usually have a few options when it comes to content format, including:

How-to

Tutorial

Listicle

Guide

News/update

Brand story

Poll

Review

3- Plan, Create & Publish

The process of creating your content is basically the same regardless of the desired channel, type and format.

Planning

Planning begins with creating an outline. If you're creating short social media posts, this may not be strictly necessary. But it's definitely the best method for more complex types of content like blog posts and videos.

This is how we start almost every post and video we publish.

For example, my plan for this essay is:

Creation

With your outline nailed down, it's time to put your head down and clean up your content.

We've shared tips and tricks for doing this effectively in various posts, but here are some tips to get you started:

Just write: It's easy to procrastinate and stare at the blank page for hours. I've done it a million times. Cope with this by forcing yourself to write without editing. Even if you think what you're writing is silly, don't hold back. Keep writing.

Use a proven intro formula: Your intro is the most important part of your content, but also the most difficult. Counter this by using a proven introductory formula like the PAS formula.

Use the Inverted Pyramid Method: Most people bury important information under "good to know" fluff. Don't do that. Make "need to know" your mission before "nice to know." Everyone who uses your content will thank you.

Publish

Finally, the easy part. Format, finalize and upload your content to the channel of your choice, and you're off to the races. That being said, the process often has more moving parts than you might imagine, which obviously brings me to…

Some questions we recommend asking yourself during the planning phase:

Who am I addressing with this content?

What stage of the buyer's journey will this content address?

How much time and money can I invest in creating this content?

What additional support or resources will I need to bring my vision to life (a designer to create infographics, a video producer to create scripts, etc.)?

Is the content I'm creating timely? Or is this piece of content evergreen?

How does this content fit into the grand scheme of my content strategy?

What audiences or customer groups will this content serve?

Who will this content help in my organization?

How to generate content ideas.

Find opportunities through keyword research: Keyword research is a great way to find out how your audience is talking about a topic. Additionally, keyword research can help you find new content opportunities that you might not have considered on your own. And you can use a keyword's Monthly Search Volume (MSV) to estimate the amount of organic traffic you'll receive if you finally start ranking for the terms you're looking for. want to write

Ask for customer feedback: Asking your customers might seem like an easy way to get ideas, but they often have questions about your product or your niche that you can't answer. Creating content around these questions will have a direct and significant impact on your existing customers.

Put yourself in your audience's shoes: As a salesperson, your first responsibility is to understand your customer. So when you're looking for new ideas, think about what your client might find attractive, interesting, or useful. Then explore how those ideas can work with your content strategy. You can check out sites like Quora to find out what topics people in your area of expertise are asking about.

Brainstorm with larger groups in your organization: Knowledge of your entire organization is a powerful tool that can be used when generating new content ideas. For example, your customer support team has a lot of knowledge about the day-to-day problems of your customers. Your sales team has a deep understanding of the solutions that potential customers need or want to hear about the most from you. Reaching out to other groups in your organization will help you identify content ideas that meet the needs of your customers (and potential customers).

Research what your competition is writing about: As a content creator, you should always be aware of the topics that your identified and unknown competitors are writing about in your niche. Understanding how your competitors approach a topic will help you differentiate your brand's voice, focus, and content, identify gaps in your content strategy, and improve your content. It will help to highlight the sales process.

How to do keyword research?

There are dozens of opinions and different perspectives on how to best do keyword research. If you're just getting started, this beginner's guide to keyword research can help.

Once you've got the basics down, use the tips below to level up your keyword research game.

1. Create a buyer persona and target keywords towards that persona

2. Focus on 80% evergreen keywords; 20% trending keywords

3. Don't go crazy about the volume.

4. Always use “relevant keywords”.

5. Monitor keyword performance on a weekly basis.

Closing Words

Successfully scaling the production of high-quality content can have a huge positive impact on your business. We're living proof of that, as are many other companies that have taken a similar approach to content, like Buffer and Wise.

But remember: don't fall into the trap of creating content without a solid content strategy. This is a surefire way to waste time, money and resources.

What is Marketing Writing ? | 13 Tips to Creative SEO Content

Marketing Writing for Unique SEO Friendly Content. Best 13 Tips to Create Amazing Content for Your Blog & Website. Content Marketing Writing Beginner's Niche 2023.

At Written Updatez, we write SEO friendly and unique content for you. We have many blog posts related to SEO factors for giving you meaningful & useful information.

If you find any mistake in this article then inform me by the comment box which is in the last of this article.

In this article, we cover the Content Marketing Writing 13 Best Tips for writing creative, unique & SEO friendly content.

What is Marketing Writing ?

Marketing writing is writing that is used to sell anything. This can be in advertisements, emails, social networks etc. Your goal is to convince people to buy something or sign up. Good marketing copy is easy to understand and gets people interested in what is being sold.

Why is Content Writing Important for Beginners?

Content writing is the process of creating written content, such as blogs and articles, that is useful to people.

This is important because it helps build rapport with people and shows that you know what you're talking about. This can help you acquire and retain customers, and get people more interested in what you have to offer. Good content writing is important for anyone who wants to be successful online.

Unique SEO Content Writing Tips - Best 13

Here, you can get a complete guide on how to create Unique SEO friendly Content with 13 most useful tips ? Content creation is most important in SEO for giving Creative, Unique & SEO friendly content on your site.

It is very important to know that Content Creation is in search engine optimization to get high rank on google.

1- Use a Template

You don't have to write content from scratch. Most are divided into several categories: lists, procedures, reviews, etc. So, there are templates for them. You can use them as a base and complete your research.

How do you know which template to use?

It depends on your goals. However, if you want your written content to have the best chance of ranking high in Google and driving organic traffic, choose content that searchers are looking for.

For example, if you Google "content writing" (which you probably have done), you'll see a lot of top-ranked posts listed.

That's why we chose this angle, because the top results are a good indicator of what search engines want to see, and therefore, the most likely to rank for Google.

2- Create a Proven Outline

While the templates are good enough to get you started, you may not know exactly what to write.

For example, if we try to write an essay from cover to cover without making an outline, we will quickly get confused.

This article looks like:

How do we know which points to include? Some points are our unique ideas, but we are also influenced by high-ranking pages.

More specifically, we look for themes and commonalities between the types of questions people want answered and the types of advice they're looking for to better understand.

For example, using the free Pages report in the any SEO toolbar, we can see several common themes in the top page subheadings.

As you read this article, you'll see that we've incorporated similar approaches.

3- Make it Shareable

People share content for a variety of reasons. Jonah Berger highlights some of these in his best-selling book Contagion. People share things because:

i) It makes them look good or helps them support their point/narrative.

ii) It makes them feel certain emotions, like anger, surprise, happiness, etc.

iii) This is a matter of the present.

iv) Provides practical value or utility.

v) It has been shared by many others.

Let's focus on #5.

Taking some initial action is key to bringing your flyer to life, and one way to do this is to create "action triggers" within your content.

You can find "share triggers" by looking for common link reasons in the backlink profiles of similar pages, since links are a form of sharing.

that's it:

i) Go to any Keyword Explorer.

ii) Find the topic you are writing about.

iii) See SERP overview

iv) Find similar articles with many referring domains.

v) In the Backlinks column, click on the number.

vi) See the "Anchor" and "Destination URL" columns for commonality

For example, if we do this for a big commerce post about affiliate marketing, we'll see some people linking to it because of the aforementioned stats (probably because of the #1 ranking).

If you're writing about the same topic, mentioning these statistics, or similar ones, can increase your shares.

4- Give Unique Angle on your Post

Publishes over 3.5 million blog entries every day. If you want to compete, you have to excel. Stand out by exploring your chosen topic from a unique perspective.

Here is an example. Procrastination is not a new topic. However, Tim Urban's post on procrastination is one of the most popular on his site (and possibly the Internet). Because? That's because he's approaching it from an angle that no one has seen before.

Instead of self-help about the dangers of procrastination, he decides to explain why procrastination happens with beautiful examples: instant gratification monkeys, panic monsters, and more.

While there's no foolproof way to find the "angle," here are some mental models you might want to consider:

Personal Experience: Have you tried anything before? Tell them about your experiences and lessons learned. We do this with our posts on email outreach and SEO certification.

Authority: Are you an expert in the field, can you provide unique insight? So don't leave it alone. Or, if you're not an expert, can you interview someone? Our post on Google Penalties does just that.

Crowdsourcing: Get some expert opinion, like we did in our SEO job description post.

Data: Provides evidence and numbers behind popular claims in your niche. Check out our research on affiliate link building and blog post length.

Contrast: What if you did the opposite of what everyone else did?

5- Establish Credibility

Don't expect people to believe you from the start. Tell them why they should trust you. Because it's you?

i) Are you an expert in this industry? Are you eligible? Can people vouch for you?

ii) Do you have data or proof to support your claim?

iii) Did you do what you said before? Have you experimented or tried?

As you can see, most of the problems are related to your angle. The angle you choose for your subject will help establish the desired credibility. But don't stop there. tell them

Scroll down to the introduction of this article. I told you, we have tons of experience creating and publishing content - hundreds, actually.

6- Show, don’t Tell

Giving advice is easy. But don't let your audience worry. Show them exactly what you want to say and how to do it. Always include examples of what you are talking about.

For example (see what I did there?), when we talk about creating SEO goals, we don't just give you a framework. We provide examples of three different targets and what they look like in nature.

7- Craft a Captivating Headline

If the title is dull and boring, people won't click on your post.

You need to create a compelling headline that grabs people's attention and makes them want to know more.

Use our 3-step formula as:

Choose a format: The content format you choose (list articles, guides, reviews, etc.) will determine how your headers look.

Add a Winning Angle: If you choose your own angle (from #3), be sure to let potential readers know.

Make it human: Use adjectives or figures of speech as you would casually describe the subject to your best friend.

8- Kickstart your intro with the PAS Formula

Headlines convince people to click. The introduction entices people to read.

Create great presentations using the Problem-Scramble-Solve (PAS) formula. We use it a lot on our blog.

How does it work? It begins by defining the problem:

Then, you look into their pain and provoke questions:

Finally, you guide them by giving them a solution:

9- Make your Post easy to read with the ASMR Formula

There is nothing scarier than a wall of text.

If your articles look like this, it will turn people away. separate

Good writing is easy to read. Make your content readable using the ASMR formula:

Comments: Includes marginal notes, block quotes, callout boxes, and other elements.

Short sentences & paragraphs: Use the Hemingway editor to find long and complex sentences and shorten them.

Multimedia: Use videos, images, GIFs, and tweet embeds to make your point.

Read your material out loud: In a place where your writing isn't moving.

10- Write how you Talk

Web content writing is friendly and personal. It's like talking to a friend. Unlike a nature essay, rhetoric or writing is not required.

Your goal is to communicate, not to impress people with your broad vocabulary. So keep it casual and write like you talk.

11- Get feedback on your Writing

As a creator, you are very close to your work. You will not be able to detect your mistakes. That's why another person's opinion is invaluable.

In fact, every blog post and script we write is subject to this type of scrutiny. We take turns reading each other's drafts and giving feedback. We point out things like logic holes, confusion, unclear points, misspelt sentences, etc.

We even tell our readers that not every article is the work of one person. Rather, it is the result of the combined efforts of many people.

Even if you work alone, you can get information from someone else. It could be your spouse, your family, or even your colleagues. Join a community of writers if necessary.

Your support will improve their work.

12- Answer Questions people are Asking

If people are looking for answers to their questions, you know these are good topics to write about.

The easiest way to search for these questions is to use a free keyword research tool. Following methods:

i) Visit any Free Keyword Generator Tool.

ii) Enter a broad topic related to your location or website (eg coffee, tea)

iii) Toggle the Questions tab.

You will see a list of questions related to the topic you entered. These queries are listed in order of search volume, which is the average number of times people search for your desired keyword per month.

The higher the search volume, the more people will find it.

Go through the list and note any relevant questions that you can answer with a blog post.

13- Keep a Commonplace Book

How do you come up with unique ideas and angles for your content?

The simple answer is that as a content writer, you should always do your research. Whether it's books, YouTube videos, articles, or podcasts, you need to consume content and advance your knowledge in your field.

Then store your new knowledge in a common ledger.

What is a popular book?

According to Ryan Halliday, an average book is:

… a central resource or depository for ideas, quotes, anecdotes, observations and information you come across during your life and didactic pursuits. The purpose of the book is to record and organize these gems for later use in your life, in your business, in your writing, speaking or whatever it is that you do.

With this resource, you don't have to look for inspiration while writing. Just remove them from the book of the world.

Personally, I prefer general books to concepts. It looks like this:

This is my first port of call before writing any blog post.

Closing Words

To write amazing content, you have to write.

But if you wait for inspiration before you put pen to paper, you'll never publish anything. Instead, I recommend sticking to a content calendar. This is basically a UN schedule for when you want to post new content and what content to post.

Setting a deadline will keep you honest, prevent procrastination, and compel you to post.