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World Cup Final Viewership 2022: (“beIN”) is marking its World Cup™ victory by revealing record viewership figures for FIFA World Cup Qatar 2022™. It recorded more than 5.4 billion cumulative views across the Middle East and North Africa during the month-long tournament and 1.1 billion views on its official social media channels.
2022 World Cup Final Record-Breaking Cumulative Viewership
The highly-anticipated final match that ended with Argentina winning the FIFA World Cup Qatar 2022™ 4-2 on penalties against France was watched by an astonishing 242.8 million viewers on beIN' free-to-air channel. This number equates to 68% of MENA's total adult population, more than two-thirds and, when analysed per country, the results show that viewership was particularly strong in Qatar, which accounted for 93% of the adult population. 91% of adults in Morocco. Seen, followed by Lebanon (89%), Algeria (79%), and Egypt (72%). Meanwhile, on his official YouTube channel, the final match drew a total of 25 million viewers and peaked at 4.44 million viewers during the penalty shootout.
Overall viewership across its 24-country coverage area in MENA for all matches was a 135% increase over the Qatar-based network's broadcast of FIFA World Cup Russia 2018™. The FIFA World Cup Qatar 2022™ final attracted 88 million more viewers on beIN than the FIFA World Cup Russia 2018™ final. Average TV viewers per match across the tournament saw a significant increase in 2022 to 80.6 million compared to 36.2 million for 2018 coverage.
Mohammed Al-Sabai, CEO of beIN – MENA, said: “It is incredibly special for us that the first World Cup in the Middle East set a regional viewership record with over 5.4 billion cumulative views for the month-long tournament. has broken through. This is a testament to the desire for football and similar tournaments across the Arab world and we are honoured to have the exclusive rights. We are excited to produce many more extensive broadcasts as we MENA I continue to inspire, educate and entertain viewers.
This year's tournament – the first to be held in the Middle East – features four teams from the Arab world: hosts Qatar, neighbouring Saudi Arabia, and North African duo Tunisia and Morocco. Morocco's Atlas Lions finished deepest, recording historic victories over Spain and Portugal in the knockout stages to become the first Arab and first African nation to reach the World Cup semi-finals.
Figures from exclusive FIFA World Cup Qatar 2022™ broadcast rights holder beIN in 24 countries in MENA show that excluding the final, the semi-final game in which Morocco lost a place in the final to France earned a record. 186.1 million viewers on beIN. This is 52% of the adult population of MENA and Iran who are attending the match. The figures also show that 99% of Morocco's adult population watched the African nation's historic match live on beIN. 82% of adults in Qatar watched the match on beIN, 78% in Algeria, 75% in Tunisia, 67% in Lebanon and 63% in KSA.
The semi-final decider between Argentina and Croatia attracted 166.3 million viewers across the region. The semi-final figures represent an increase on the quarter-final, where 151.8 million viewers tuned in to watch Morocco's Youssef N-Nesri's towering header eliminate a Portuguese team featuring Cristiano Ronaldo, Bruno Fernandes and Ruben Dias. Superstars included.
It's social media also posted record numbers with online video views reaching 1.1 billion in 2018 compared to 235 million impressions in 2018 compared to 121 million in 2018, and 5.5 billion impressions resulting in 400 million interactions (including Snapchat (not including) 40 million interactions.
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