SEO Basics 2023 - Ultimate Guide for Beginners Intro

SEO Basics 2023 Introduction with complete guide for beginners that why SEO is important ?, How to achieve SEO success. SEO Basics 2023 Chapter 2 with 4 main Topics

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In this 2nd chapter of SEO series we learn the fundamentals of SEO, its importance, its benefits, achieve SEO success & others about the SEO basics. I divided the chapter into 4 main topics in which we easily understand SEO basics 2023.

In the first topic

of this chapter we discuss the fundamentals of SEO, why SEO is important for beginners, what the benefits of SEO are and more about SEO types.

What is SEO (for Beginners) ?

SEO helps websites rank higher in search engines by improving their content and structure, generating more traffic and sales. Techniques include keyword research, on-page optimization, and link building.

Natural sharing: When others share your content without you promoting it.

Helpful content: Creating content your audience enjoys can help your website rank higher in search results.

Google indexing: Making your website easy for Google to understand and find your content.

Relevant keywords: Using words your audience searches for in your content can help your website show up in relevant search results.

There are many types of SEO (Search Engine Optimization) but in this series we can only discuss four main types of SEO.

1- Keyword Research

2- On-page SEO

3- Off-page SEO

4- Technical SEO

Here are the complete details of SEO types to get higher traffic or rank 1.

1- Keyword Research

Keyword research is all about understanding the words and phrases your customers are typing into search engines. You can do this with keyword research tools such as Ahrefs, SEmrush & more.

Some factors:

Find popular words people use to search for your website's topic.

Use keyword tools to find popular keywords.

Focus on using longer, specific phrases called long-tail keywords.

Put keywords in your website's content to help it appear in search results.

2- On-page SEO

On-page SEO optimised web pages for search engines by optimizing content, tags, URLs, images and links. The goal is to make pages more relevant and authoritative for specific search queries, which can increase website traffic.

Some factors:

Make sure your content is relevant to specific search queries.

Create a clear and easy-to-navigate structure for your web pages.

Use unique and valuable content that your audience will find useful.

Include keywords in strategic locations such as titles, headings, meta descriptions, and text.

Use short and readable URLs that accurately describe the content of the page.

3- Off-page SEO

Off-page SEO is where you do things outside of your site to show Google that your pages deserve to be ranked. Building high-quality backlinks is one of the most effective off-page SEO tasks because backlinks are one of the top three ranking factors in Google. They work just like votes on other websites.

Some factors:

Backlinks from other websites

Social media engagement related to your website

Listing your website on relevant online directories

Positive brand mentions on other websites

Guest blogging on other relevant websites

Positive reviews of your brand on review websites

4- Technical SEO

Technical SEO is about making sure that search engines can find, crawl and index your content. Unless the search engines can do all three of these things, you are unlikely to rank.

Some factors:

Quick website loading for better rankings.

Mobile device-friendly website for better rankings.

Organized website structure for easy crawling by search engines.

File that lists all website pages for search engines to easily index.

File that directs search engines which pages to crawl or avoid.

Secure protocol to improve rankings and protect user data.

Why is SEO Important ? (Search Engine Optimization)

You've probably heard hundreds of times that search engine optimization (SEO) is an essential digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may not have a strong understanding of this complex and multifaceted phenomenon.

SEO is many things, and knowing what it is and how it works is key to understanding why SEO is so important. In short, SEO is important because it increases your website's visibility, which means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use to improve your rankings.

It's also a valuable tool for increasing brand awareness, building relationships with potential customers, and establishing yourself as an authoritative and trusted expert in your field. So, here's everything you need to know about SEO and why it's so important to succeed in today's digital world.

What are the Benefits of SEO ?

SEO means optimizing your website so that it appears higher on Google when people search for things related to your website. It can bring more people to your website and help you grow your business. It also makes it easier for people to use your website. SEO is a good way to advertise your business online without spending a lot of money and it can help your business in the long run.

How do you do SEO?

SEO Basics 2023 involves five main steps: 

Keyword research

Content creation

On-page SEO

Link building

Technical SEO

In the second Topic

of this chapter we discuss the setting of SEO success or what are the requirements to achieve the SEO success, like good domain name, website hosting platform & more about the SEO success.

What are Good Domains ?

Good domains are ones that are easy to remember, relevant to the brand or business, and easy to spell. Here are some examples of good domains:

Facebook.com

Instagram.com

LinkedIn.com

Dropbox.com

Shopify.com

Writtenupdatez.com

Top-level Domain (TLD)

The top-level domain (TLD) is the part of a website's address that comes after the last period. There are two main types of TLDs: generic top-level domains (gTLDs) and country code top-level domains (ccTLDs).

Generic top-level domains (gTLDs) are not associated with a specific country or region and are typically used for business, educational and organizational websites. Examples of gTLDs include .com, .net, and .org.

Country code top-level domains (ccTLDs) are associated with specific countries or regions and are typically used by companies or organizations that are based in a specific country or want to target a specific regional market. Examples of ccTLDs include .uk for the United Kingdom and .ca for Canada.

There are also new gTLDs that have been introduced in recent years, such as .app, .shop, and .blog, among others, which give businesses and organizations more to choose from when choosing a domain name. Offer options.

When choosing a TLD, it's important to consider the audience and purpose of your website, as well as the availability of your desired domain name.

Use Good Hosted Platforms

Using a good hosting platform means using a service that helps you easily create and manage your website. You can choose a hosting platform that suits your needs and budget. Once you've signed up for an account, you can choose a domain name for your website and customize its appearance. You can add text, images and videos to your website using the platform's editor. By using a good hosting platform, you can save time and effort in building and managing your website.

Create a positive user experience on your site

Use HTTPS

Choose an appealing design

Make sure it’s mobile-friendly

Use a readable font size

Avoid intrusive pop-ups and ads

Make sure it loads fast

Create a logical structure in your site

Use Internal links because it is important.

They help search engines to find new pages on your site

They help pass PageRank around your site

They help search engines to understand what your page is about ?

Create a logical URL structure

URLs are like the street address of a website. They help people and search engines find and access web pages on the Internet. URLs provide important information about a website, such as who owns it and where it is located.

5 main topics of URL in wordpress websites:

• Plain: website.com/?p=123
• Day & name: website.com/2023/03/04/seo-basics/
• Month & name: website.com/03/04/seo-basics/
• Numeric: website.com/865/
• Post name: website.com/seo-basics/

Install SEO plugin

Is important because it helps you to write & create a unique SEO friendly article that rank higher in search engines.

In the third Topic

of the chapter we learn why sitemap is important to rank search engines, how to submit your sitemap ? & more about the sitemap indexing methods.

How to Submit Sitemap ?

Creating a sitemap using the generator tool:

Choose a sitemap generator tool, such as XML Sitemap Generator or Screaming Frog.

Enter your website URL in the generator tool.

Choose options for your sitemap, such as frequency of updates and priority of pages.

Click the "Generate" button to generate the sitemap.

Download the sitemap.xml file.

Upload the sitemap.xml file to the root directory of your website.

In the forth Topic

of this chapter we discuss how to rank in search engines with the help of SEO, getting organic traffic, Visibility & more about the SEO ranking factors.

Organic Traffic

Organic traffic is when people find your website through search engines without paid advertising. This means that they type the relevant keyword into the search engine and click on the link to your website that appears in the search results.

Organic traffic is important because it shows how well your website ranks in search engine results, which can be an indication of your website's relevance and authority in a particular topic or niche.

To increase your organic traffic, you need to improve the content and structure of your website to make it more search engine friendly, build links from other websites, and create high-quality content that is relevant to your website. Liked by the target audience.

Keyword Rankings

Keyword ranking is the position in which your website pages appear in search engine results for specific words or phrases that people are searching for. If your website appears higher in search results, more people are likely to click on it and visit your website.

Keyword ranking is affected by many factors, including the quality and relevance of your website content, the use of relevant keywords, and the number of high-quality links pointing to your website. To improve your keyword rankings, you need to research and use relevant keywords, optimize your website content, and build high-quality links to your website.

Closing Words

SEO is very important if you are working in a search engine and want to get high rank. We hope you are learning about this SEO series. In this 2nd chapter of the SEO series we hope to gain a lot of knowledge about SEO.

How Search Engines Work ? | SEO Ranking 2023 Strategy

How Search Engines Work ? Crawling, Indexing & then Ranking in Search Engines. How Search Engines Work & SEO helps to get high rank ? SEO Guide Series Chapter 1 2023

In this article, you can learn the first chapter of the SEO series in which we discuss that How Search Engines Work ? We divided this chapter into 4 topics.

In the 1st topic

You can learn the basics of search engines, what are search engines ? What is its aim ?, how it makes money & much more.

What are Search Engines ?

Search engines are websites that help you find information on the Internet. You type in what you want to know, and the search engine finds websites that contain that information. It scans a lot of websites really fast and shows you a list of the best websites. The most popular search engines are Google, Bing, Yahoo!, and DuckDuckGo.

Search Index and Search Algorithm are the two important components of a search engine

Find the index.

A search index is a database of information about websites on the Internet. This helps search engines find relevant web pages faster when someone searches for something.

Find the algorithm.

A search algorithm is a program that finds the most relevant websites for your search. It considers factors such as your search terms, website popularity, and content relevance to display the best websites in search results.

How Search Engines Work ?

Search engines are really like smart assistants that help you search the Internet. They look at a lot of websites and find out what they are about, and then they memorise all that information in their big brains (databases).

When you type in a question or topic, the search engine uses its big brain to find websites that are most likely to have the information you want. It then shows you a list of those websites, with the most helpful listed.

What’s the Aim of Search Engines Algorithms?

The purpose of search engines is to help people find information quickly and easily on the Internet. They do this by collecting and organizing information from websites, and then using special programs to match people's search terms to the best websites for their needs. The goal is to make it easy for people to find what they're looking for and have a great search experience.

How does it's Make Money ?

Search engines make money primarily from advertising, such as sponsored results that appear when you search for something. They also offer other types of advertising and payment services to businesses.

Advertisements are the primary source of revenue for search engines, as they provide a way for businesses to reach people who are looking for their products or services.

Paid Results are ads that advertisers pay for, market as "sponsored" or "advertised" on a search engine's results page.

Organic Results are general search results generated by search engine algorithms, which match the content of a web page to a search query.

In the 2nd topic

You can learn crawling, indexing, ranking, processing, rendering & much more which you need to know if you are in the SEO series.

Building of Indexes by Search Engines

Search engines build their indexes by sending programs called "web crawlers" to gather information about websites. These crawlers start with a list of web addresses and then follow links from those pages to other pages, essentially creating a web of interconnected pages.

Each search engine has its own search index building process. Below is a simplified version of the process used by Google.

URLs

Everything starts with a known list of URLs. Google discovers them in several ways, but the three most common are:

From backlinks: Google indexes hundreds of billions of web pages. If someone links to a new page from a well-known page, Google can find it there.

From site maps: Sitemaps tell Google which pages and files are important on your site.

From URL submissions: Google allows site owners to request crawling of individual URLs in Google Search Console.

Crawling

When a search engine sends automated software (called crawlers or spiders) to find and scan web pages on the Internet.

Indexing

After a search engine crawls a web page, it stores a copy of the page and its information in its database, so it can quickly retrieve it when someone finds it.

Ranking

When someone performs a search, the search engine uses algorithms to determine which pages in its database are most relevant to the search query and displays them in order of relevance. (i.e. classification).

Processing

When a search engine crawls and indexes a web page, it analyzes information gathered from the web page, such as text, images, and links. It then processes this information to determine how relevant it is to various search queries.

Rendering

Once processing is complete, the search engine displays the information in a search engine results page, which contains the title of the web page, a brief description of the content, and a link to the page. The search engine may also add relevant images or videos to the results page. This process is called rendering.

In the 3rd topic

You can learn how search engines rank pages in higher, what its other requirements are like: backlinks, freshness, page-speed, Mobile-friendliness & much more that you need to know.

How do search engines rank pages ?

Search engines rank pages based on various factors, such as relevance, authority, and user experience. They use complex algorithms to analyze and compare the content of web pages to determine which are most relevant to a given search query.

The search engine then ranks these pages based on their relevance and authority, as well as other factors such as user engagement and backlinks. The goal is to provide the most useful and accurate results to the user.

Backlinks

Backlinks are links from one website page to another website. They are one of Google's strongest ranking factors. This is probably why we saw a strong correlation between domain linking and organic traffic in our study of over a billion pages.

Relevance or Compatibility

Relevance is the usefulness of a given result to a search engine. Google has several ways to determine this. At the most basic level, it looks for pages that contain the same keywords as the search query. It also analyzes interaction data to determine whether others found the result useful.

Freshness

Freshness is a question-dependent ranking factor. This is more robust for searches that require new results. That's why you see a recently posted top result for "new Netflix series," but not "how to solve a Rubik's cube."

Page Speed

Page speed is a ranking factor on both desktop and mobile. But this is more of a negative rating factor than a positive one. This is because it negatively affects slow pages rather than positively affecting very fast pages.

Mobile-Friendliness Adaptation

Mobile-friendliness has been a ranking factor on mobile and desktop since Google switched to mobile-first indexing in 2019.

In the 4th topic

You can learn how search engines personalize their results. Location, Language, Search History & more which is important to know for you.

How do Search Engines Personalize Results ?

Search engines use various techniques to personalize search results based on each user's search history, location and other factors. Personalization helps search engines deliver more relevant and useful results to users. Some common ways to personalize search engine results are:

Search History

Search engines track your search history and use it to personalize their search results. For example, if you've searched for a lot of recipes in the past, the search engine may show you recipe sites at the top of your results when you search for "dinner ideas."

Location

Search engines can also use your location to personalize your results. For example, if you search for "coffee shops," the search engine may show you results that are close to your current location.

Language & Device Preferences

Search engines may also personalize results based on the user's language and device preferences. For example, if a user prefers to browse in a certain language or on a certain type of device, the search engine may show search results that are optimized for that language or device.

Social Media

Search engines can also use your social media activity to personalize your results. For example, if you've liked a lot of posts about hiking on Facebook, a search engine might show you hiking trails near you when you search for "outdoor activities."

Click-through Behavior

Search engines can also use your click-through behavior to personalize your results. For example, if you have clicked on many news articles in the past, the search engine may show you more news when you search for "current events."

What happens when a search is performed?

Have you ever wondered what goes on behind the scenes when you type a query into a search engine? How does a search engine know which results to display, and in what order? Here's a step-by-step guide to what happens when you search.

Location – Some search queries are location dependent such as 'cafes near me' or 'movie times'.

Language Detected - Search engines will return results in the user's language, if it can be detected.

Previous Search History – Search engines will return different results for a query depending on what the user has searched for previously.

Device - A different set of results may be returned based on the device that was queried.

Closing Words

I hope you learn a lot in this article and enjoy your SEO series. This is how search engines work and more about its working method. It's important to note that while personalization can be helpful, it can also limit your exposure to new information and perspectives. If you're concerned about this, you can use a private browsing mode or clear your search history to see more diverse results.