Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

SEO for Beginners Guide | Course 2023 Series

SEO for Beginners or Niche Market 2023 Complete Course in 7 Chapters. SEO Basics Introduction, Why is it Important ? How does it Work in Search Engine Optimization ?

SEO for Beginners Guide | Course 2023 Series

At Written Updatez, we write SEO friendly and unique content for you. We have many blog posts related to SEO factors for giving you meaningful & useful information.

If you find any mistake in this article then inform me by the comment box which is in the last of this article.

In this SEO friendly article, we cover the complete SEO Course for Beginners in 7 Important Chapters with basic introduction of SEO, SEO important, its working method and how does it work? Complete details you can know here.

What Is SEO (for Beginners) ?

SEO helps websites rank higher in search engines by improving their content and structure, generating more traffic and sales. Techniques include keyword research, on-page optimization, and link building.

Natural sharing: When others share your content without you promoting it.

Helpful content: Creating content your audience enjoys can help your website rank higher in search results.

Google indexing: Making your website easy for Google to understand and find your content. Always write Unique SEO friendly marketing content.

Relevant keywords: Using words your audience searches for in your content can help your website show up in relevant search results.

Why is SEO Important ?

You've probably heard hundreds of times that search engine optimization (SEO) is an essential digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may not have a strong understanding of this complex and multifaceted phenomenon.


SEO is many things, and knowing what it is and how it works is key to understanding why SEO is so important. In short, SEO is important because it increases your website's visibility, which means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use to improve your rankings.


It's also a valuable tool for increasing brand awareness, building relationships with potential customers, and establishing yourself as an authoritative and trusted expert in your field. So, here's everything you need to know about SEO and why it's so important to succeed in today's digital world.

How does search engine optimization work?

If you found this page from a Google search, you probably Googled (what is SEO) or (SEO).


This guide is published on Search Engine Land, an authoritative website with extensive knowledge and experience on the topic of SEO (we've been covering all variations of SEO, big and small, since 2006).


Originally published in 2010, our "What is SEO" page has garnered a total of 324,203 links.


In short, these factors (and others) have helped this guide gain a solid reputation with search engines, helping it rank #1 for many years. It has a collection of authentic and reliable signs, so it deserves to be ranked when someone searches for SEO.


But let's look at SEO more broadly. Overall, SEO works through a combination of:


People: The people or teams responsible for executing or ensuring the execution of strategic, tactical and operational SEO efforts.

Process: Actions taken to improve work performance.

Technology: Platforms and tools used

Activity: Final product or output.

Many other factors affect the way SEO works. This is followed by a high-level look at the most important knowledge and process elements.


SEO gets six main areas to work on:

1. Understand how search engines work.

Quite simply, if you want people to find your business through search on any platform, you need to understand the technical process behind how the engine works, and then make sure you increase that visibility. All provide the right "signals" to influence.


When talking about a traditional web search engine like Google, there are four distinct search phases:


Crawling: Search engines use crawlers to find pages on the web by following links and using sitemaps.

Rendering: HTML, JavaScript, and CSS information is used by search engines to create the appearance of a page.

Indexing: Search engines analyze the content and metadata of these pages and add them to their databases (although there's no guarantee that every page on your site will be indexed).

Ranking: Sophisticated algorithms analyze various signals to determine whether a page is relevant and of appropriate quality when a searcher types in a query.

But optimizing for Google search isn't the same as optimizing for search on other platforms, like YouTube or Amazon.


In the case of Facebook, factors such as engagement (likes, comments, shares, etc.) and who people connect with. Then, on Twitter, signals such as renewal, engagement, or the importance of the author's reputation.


To complicate things further: search engines have added elements of machine learning at the content level, making it difficult to say whether "this" or "that" led to better or worse performance.

2. Researching or Investigation

Research is an important part of SEO. Some forms of research that can improve SEO performance include:

Keyword Researching

Audience Research: It is important to know your audience or target market. Who are they (i.e. their demographic and psychological characteristics)? What are your pain points? What questions do they have that you can answer?

Keyword Research: This process helps you identify and synthesise relevant and valuable search terms that people are using on your pages, and understand the demand and competition to rank for those keywords are.

Competitive Research: What are your competitors doing? What are your strengths and weaknesses? What kind of content are they posting?

Brand/Business/Customer Research: What are their goals and how can SEO help achieve them?

Website Research: Various SEO audits can uncover opportunities and issues on the website that are preventing organic search success. A few audits to keep in mind are: Technical SEO, Content, Link Profile, and E-E-A-T.

SERP Analysis: This will help you understand the search intent of a given query (for example, if it's commercial, transactional, informational, or navigational) and create content that improves ranking or visibility. More likely to get.

3. Planning

An SEO strategy is your long-term action plan. You need to set goals and plan to achieve them.


Think of your SEO strategy as a roadmap. The path you choose may change and evolve over time, but the destination must remain clear and constant.


Your SEO plan may include the following:

Set goals (eg OKR, SMART) and expectations (eg deadlines/milestones).

Define and set meaningful KPIs and metrics.

Decide how to build and implement the project (internal, external, or hybrid).

Coordinate and communicate with internal and external stakeholders.

Select and apply tools/techniques.

Hire, train and build your team.

Budget

Measure and report results.

Document policies and procedures.

4. Create & Implement.

With all the research done, it's time to put your ideas into action. It means:


Create new content: Advise your content team on what content needs to be created.

Recommend or implement changes or improvements to existing pages: this includes updating and improving content, adding internal links, integrating keywords/topics/antics, or identifying other ways to improve it. Maybe.

Remove old, outdated, or low-quality content: types of content that rank poorly, drive conversion traffic, or help you achieve your SEO goals.

Create and implement

5. Monitoring and Maintenance

You need to know when your website is experiencing problems or outages. Monitoring is important.


You need to know if traffic to important pages is dropping, pages are slow, unresponsive or not indexed, your entire site is down, links are broken, or something else potentially disastrous. There is a problem.

6. Performance analysis, evaluation and reports

If you don't measure SEO, you can't improve it. To make data-driven decisions about SEO, you should use:


Web Analytics: Set up and use tools (at least the free ones like Google Analytics, Google Search Console, and Bing Webmaster Tools) to collect performance data.

Tools and Platforms: There are many all-in-one platforms (or suites) that offer a variety of tools, but you can also choose to use only select SEO tools to track the performance of specific tasks. Or, if you have the resources and nothing on the market meets your needs, you can make your own.

How to Learn SEO ?

We divided the SEO complete course in 7 chapters to learn easily. In these chapters we discuss the types of SEO, SEO basic, SEO content & other main points of SEO.

In Chapter 1

We cover that, How search engines work ? Before starting to learn SEO you need to know how it works. That's why we discuss it in the 1st chapter.

In Chapters 2

We discuss the basics of SEO or SEO introduction to learn more about SEO types you need to know about the basics of SEO. That’s why we discuss it in the 2nd chapter.

In Chapter 3

We learn keyword research. How keyword research helps or works to rank in search engines. The starting point of SEO is understanding the target keyword.

In Chapter 4

We discuss content. How to create content, how to write SEO friendly unique content, creative content & more to rank in search engines.

In Chapter 5

We discuss the one type of SEO name On-page SEO. It is important to learn because it optimize your pages and helps to understand search engines.

In Chapter 6

We learn Link building. How do search engines discover our new pages with link building ?  how it increases our website authority. How does it help us to rank ? Why is Link building important ? and How to create new links for our site.

In Chapter 7

We discuss other types of SEO like Technical SEO. It’s important to know that there are no technical faults in the page and google prevents understanding.

Closing Words

SEO is very important if you are working in a search engine and want to get high rank. Successfully scaling the production of high-quality SEO complete courses with chapter wise can have a huge positive impact on your business.

Do SEO Why SEO is Important ? | Everyone Say Do SEO

Do SEO Why SEO is Important ? | Everyone Say Do SEO

Do SEO Why everyone says, What does it mean & Why it Important. You can know the Important & Types of SEO to rank 1 here | Search Engine Optimization.


To know about SEO, first of all you need to know about SEO (search engine optimization). 

What Is SEO?

SEO helps websites rank higher in search engines by improving their content and structure, generating more traffic and sales. Techniques include keyword research, on-page optimization, and link building.


Natural sharing: When others share your content without you promoting it.

Helpful content: Creating content your audience enjoys can help your website rank higher in search results.

Google indexing: Making your website easy for Google to understand and find your content. Always write a Unique SEO friendly marketing content.

Relevant keywords: Using words your audience searches for in your content can help your website show up in relevant search results.


There are many types of SEO (Search Engine Optimization) but in this series we can only discuss four main types of SEO.

1- Keyword Research

Keyword research is all about understanding the words and phrases your customers are typing into search engines. You can do this with keyword research tools such as Ahrefs, SEmrush & more.

Keyword Research

2- On-page SEO

On-page SEO optimised web pages for search engines by optimising content, tags, URLs, images and links. The goal is to make pages more relevant and authoritative for specific search queries, which can increase website traffic.

On-page SEO

3- Off-page SEO

Off-page SEO is where you do things outside of your site to show Google that your pages deserve to be ranked. Building high-quality backlinks is one of the most effective off-page SEO tasks because backlinks are one of the top three ranking factors in Google. They work just like votes on other websites.

Off-page SEO

4- Technical SEO

Technical SEO is about making sure that search engines can find, crawl and index your content. Unless the search engines can do all three of these things, you are unlikely to rank.

Technical SEO

You can also read about some factors of technical seo, off page seo, on page seo & keyword research in this article:

SEO Job Description? 

Question - What is SEO?


I don't think it's possible to agree on an answer.


To be successful in digital marketing, SEO cannot exist in a vacuum.


All of the above items and more can be part of a successful SEO toolkit.


Now the problem is that many of us are not involved in day-to-day digital marketing, they think we are just "doing it".


We can't just "do" because none of us agree on what that means. This is not a bad thing.


While the basic terminology of SEO has not changed much over the years, the scope and scope of SEO responsibility has changed significantly.


SEO professionals are no longer coding geeks who can rank websites just by manipulating HTML code.


SEO success now requires multiple skills, from coding to public relations skills.


And because SEO professionals have these skills, we often see other things go wrong than most people think we should. For the most part, we solve these problems because that's what we do.

Why SEO is Important 

You've probably heard hundreds of times that search engine optimization (SEO) is an essential digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may not have a strong understanding of this complex and multifaceted phenomenon.


SEO is many things, and knowing what it is and how it works is key to understanding why SEO is so important. In short, SEO is important because it increases your website's visibility, which means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use to improve your rankings.


It's also a valuable tool for increasing brand awareness, building relationships with potential customers, and establishing yourself as an authoritative and trusted expert in your field. So, here's everything you need to know about SEO and why it's so important to succeed in today's digital world.

In Conclusion

Problems arise when traders do not know where their territories are.


I get calls from advertising and PR agencies, IT departments, marketing managers, and sales people.


All because they think what we do is their business.


Over the years, I've learned that the secret ingredient is communication and flexibility.


When you're doing SEO and see something that needs to be done, find the right way to do it.


If this channel does not exist, fix it.


But if you fix it, and it's someone else's job, you're not just making enemies, you're creating operational problems for the entire organisation.


There should be a system where SEOs can find the people they need to do the work.


Ultimate responsibility for quality should also be clarified.


Ultimate responsibility for quality control is what I propose to strive for, not the right to fix problems.


Being able to tell when a problem is fixed and fixing it properly is much more effective than just saying you fixed it to fix the problem.


Therefore, you are not responsible for optimizing the website.


After all, it has nothing to do with SEO and is not the result.


This is absolutely necessary when we talk about who gets paid for what, but that's why we started charging by the hour.


I wish I had a better solution, but here it is.


If your client or boss can skip the long to-do list and focus on the bottom line, everyone will be more successful and you'll know "who's doing what." In the long run, it doesn't matter, and everyone knows it. How do you define "who does what"?