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SEO Basics 2023 - Ultimate Guide for Beginners Intro

SEO Basics 2023 Introduction with complete guide for beginners that why SEO is important ?, How to achieve SEO success. SEO Basics 2023 Chapter 2 with 4 main Topics

At Written Updatez, we write SEO friendly and unique content for you. We have many blog posts related to SEO factors for giving you meaningful & useful information.

If you find any mistake in this article then inform me by the comment box which is in the last of this article.

In this 2nd chapter of SEO series we learn the fundamentals of SEO, its importance, its benefits, achieve SEO success & others about the SEO basics. I divided the chapter into 4 main topics in which we easily understand SEO basics 2023.

In the first topic

of this chapter we discuss the fundamentals of SEO, why SEO is important for beginners, what the benefits of SEO are and more about SEO types.

What is SEO (for Beginners) ?

SEO helps websites rank higher in search engines by improving their content and structure, generating more traffic and sales. Techniques include keyword research, on-page optimization, and link building.

Natural sharing: When others share your content without you promoting it.

Helpful content: Creating content your audience enjoys can help your website rank higher in search results.

Google indexing: Making your website easy for Google to understand and find your content.

Relevant keywords: Using words your audience searches for in your content can help your website show up in relevant search results.

There are many types of SEO (Search Engine Optimization) but in this series we can only discuss four main types of SEO.

1- Keyword Research

2- On-page SEO

3- Off-page SEO

4- Technical SEO

Here are the complete details of SEO types to get higher traffic or rank 1.

1- Keyword Research

Keyword research is all about understanding the words and phrases your customers are typing into search engines. You can do this with keyword research tools such as Ahrefs, SEmrush & more.

Some factors:

Find popular words people use to search for your website's topic.
Use keyword tools to find popular keywords.
Focus on using longer, specific phrases called long-tail keywords.
Put keywords in your website's content to help it appear in search results.

2- On-page SEO

On-page SEO optimised web pages for search engines by optimizing content, tags, URLs, images and links. The goal is to make pages more relevant and authoritative for specific search queries, which can increase website traffic.

Some factors:

Make sure your content is relevant to specific search queries.
Create a clear and easy-to-navigate structure for your web pages.
Use unique and valuable content that your audience will find useful.
Include keywords in strategic locations such as titles, headings, meta descriptions, and text.
Use short and readable URLs that accurately describe the content of the page.

3- Off-page SEO

Off-page SEO is where you do things outside of your site to show Google that your pages deserve to be ranked. Building high-quality backlinks is one of the most effective off-page SEO tasks because backlinks are one of the top three ranking factors in Google. They work just like votes on other websites.

Some factors:

Backlinks from other websites
Social media engagement related to your website
Listing your website on relevant online directories
Positive brand mentions on other websites
Guest blogging on other relevant websites
Positive reviews of your brand on review websites

4- Technical SEO

Technical SEO is about making sure that search engines can find, crawl and index your content. Unless the search engines can do all three of these things, you are unlikely to rank.

Some factors:

Quick website loading for better rankings.
Mobile device-friendly website for better rankings.
Organized website structure for easy crawling by search engines.
File that lists all website pages for search engines to easily index.
File that directs search engines which pages to crawl or avoid.
Secure protocol to improve rankings and protect user data.

Why is SEO Important ? (Search Engine Optimization)

You've probably heard hundreds of times that search engine optimization (SEO) is an essential digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may not have a strong understanding of this complex and multifaceted phenomenon.

SEO is many things, and knowing what it is and how it works is key to understanding why SEO is so important. In short, SEO is important because it increases your website's visibility, which means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use to improve your rankings.

It's also a valuable tool for increasing brand awareness, building relationships with potential customers, and establishing yourself as an authoritative and trusted expert in your field. So, here's everything you need to know about SEO and why it's so important to succeed in today's digital world.

What are the Benefits of SEO ?

SEO means optimizing your website so that it appears higher on Google when people search for things related to your website. It can bring more people to your website and help you grow your business. It also makes it easier for people to use your website. SEO is a good way to advertise your business online without spending a lot of money and it can help your business in the long run.

How do you do SEO?

SEO Basics 2023 involves five main steps:

Keyword research
Content creation
On-page SEO
Link building
Technical SEO

In the second Topic

of this chapter we discuss the setting of SEO success or what are the requirements to achieve the SEO success, like good domain name, website hosting platform & more about the SEO success.

What are Good Domains ?

Good domains are ones that are easy to remember, relevant to the brand or business, and easy to spell. Here are some examples of good domains:

Facebook.com
Instagram.com
LinkedIn.com
Dropbox.com
Shopify.com
Writtenupdatez.com

Top-level Domain (TLD)

The top-level domain (TLD) is the part of a website's address that comes after the last period. There are two main types of TLDs: generic top-level domains (gTLDs) and country code top-level domains (ccTLDs).

Generic top-level domains (gTLDs) are not associated with a specific country or region and are typically used for business, educational and organizational websites. Examples of gTLDs include .com, .net, and .org.

Country code top-level domains (ccTLDs) are associated with specific countries or regions and are typically used by companies or organizations that are based in a specific country or want to target a specific regional market. Examples of ccTLDs include .uk for the United Kingdom and .ca for Canada.

There are also new gTLDs that have been introduced in recent years, such as .app, .shop, and .blog, among others, which give businesses and organizations more to choose from when choosing a domain name. Offer options.

When choosing a TLD, it's important to consider the audience and purpose of your website, as well as the availability of your desired domain name.

Use Good Hosted Platforms

Using a good hosting platform means using a service that helps you easily create and manage your website. You can choose a hosting platform that suits your needs and budget. Once you've signed up for an account, you can choose a domain name for your website and customize its appearance. You can add text, images and videos to your website using the platform's editor. By using a good hosting platform, you can save time and effort in building and managing your website.

Create a positive user experience on your site

Use HTTPS
Choose an appealing design
Make sure it’s mobile-friendly
Use a readable font size
Avoid intrusive pop-ups and ads
Make sure it loads fast

Create a logical structure in your site

Use Internal links because it is important.
They help search engines to find new pages on your site
They help pass PageRank around your site
They help search engines to understand what your page is about ?

Create a logical URL structure

URLs are like the street address of a website. They help people and search engines find and access web pages on the Internet. URLs provide important information about a website, such as who owns it and where it is located.

5 main topics of URL in wordpress websites:

Plain: website.com/?p=123
Day & name: website.com/2023/03/04/seo-basics/
Month & name: website.com/03/04/seo-basics/
Numeric: website.com/865/
Post name: website.com/seo-basics/

Install SEO plugin

Is important because it helps you to write & create a unique SEO friendly article that rank higher in search engines.

In the third Topic

of the chapter we learn why sitemap is important to rank search engines, how to submit your sitemap ? & more about the sitemap indexing methods.

How to Submit Sitemap ?

Creating a sitemap using the generator tool:
Choose a sitemap generator tool, such as XML Sitemap Generator or Screaming Frog.
Enter your website URL in the generator tool.
Choose options for your sitemap, such as frequency of updates and priority of pages.
Click the "Generate" button to generate the sitemap.
Download the sitemap.xml file.
Upload the sitemap.xml file to the root directory of your website.

In the forth Topic

of this chapter we discuss how to rank in search engines with the help of SEO, getting organic traffic, Visibility & more about the SEO ranking factors.

Organic Traffic

Organic traffic is when people find your website through search engines without paid advertising. This means that they type the relevant keyword into the search engine and click on the link to your website that appears in the search results.

Organic traffic is important because it shows how well your website ranks in search engine results, which can be an indication of your website's relevance and authority in a particular topic or niche.

To increase your organic traffic, you need to improve the content and structure of your website to make it more search engine friendly, build links from other websites, and create high-quality content that is relevant to your website. Liked by the target audience.

Keyword Rankings

Keyword ranking is the position in which your website pages appear in search engine results for specific words or phrases that people are searching for. If your website appears higher in search results, more people are likely to click on it and visit your website.

Keyword ranking is affected by many factors, including the quality and relevance of your website content, the use of relevant keywords, and the number of high-quality links pointing to your website. To improve your keyword rankings, you need to research and use relevant keywords, optimize your website content, and build high-quality links to your website.

Closing Words

SEO is very important if you are working in a search engine and want to get high rank. We hope you are learning about this SEO series. In this 2nd chapter of the SEO series we hope to gain a lot of knowledge about SEO.

SEO for Beginners Guide | Course 2023 Series

SEO for Beginners or Niche Market 2023 Complete Course in 7 Chapters. SEO Basics Introduction, Why is it Important ? How does it Work in Search Engine Optimization ?

At Written Updatez, we write SEO friendly and unique content for you. We have many blog posts related to SEO factors for giving you meaningful & useful information.

If you find any mistake in this article then inform me by the comment box which is in the last of this article.

In this SEO friendly article, we cover the complete SEO Course for Beginners in 7 Important Chapters with basic introduction of SEO, SEO important, its working method and how does it work? Complete details you can know here.

What Is SEO (for Beginners) ?

Natural sharing: When others share your content without you promoting it.

Helpful content: Creating content your audience enjoys can help your website rank higher in search results.

Google indexing: Making your website easy for Google to understand and find your content. Always write Unique SEO friendly marketing content.

Relevant keywords: Using words your audience searches for in your content can help your website show up in relevant search results.

Why is SEO Important ?

How does search engine optimization work?

If you found this page from a Google search, you probably Googled (what is SEO) or (SEO).

This guide is published on Search Engine Land, an authoritative website with extensive knowledge and experience on the topic of SEO (we've been covering all variations of SEO, big and small, since 2006).

Originally published in 2010, our "What is SEO" page has garnered a total of 324,203 links.

In short, these factors (and others) have helped this guide gain a solid reputation with search engines, helping it rank #1 for many years. It has a collection of authentic and reliable signs, so it deserves to be ranked when someone searches for SEO.

But let's look at SEO more broadly. Overall, SEO works through a combination of:

People: The people or teams responsible for executing or ensuring the execution of strategic, tactical and operational SEO efforts.

Process: Actions taken to improve work performance.

Technology: Platforms and tools used

Activity: Final product or output.

Many other factors affect the way SEO works. This is followed by a high-level look at the most important knowledge and process elements.

SEO gets six main areas to work on:

1. Understand how search engines work.

Quite simply, if you want people to find your business through search on any platform, you need to understand the technical process behind how the engine works, and then make sure you increase that visibility. All provide the right "signals" to influence.

When talking about a traditional web search engine like Google, there are four distinct search phases:

Crawling: Search engines use crawlers to find pages on the web by following links and using sitemaps.

Rendering: HTML, JavaScript, and CSS information is used by search engines to create the appearance of a page.

Indexing: Search engines analyze the content and metadata of these pages and add them to their databases (although there's no guarantee that every page on your site will be indexed).

Ranking: Sophisticated algorithms analyze various signals to determine whether a page is relevant and of appropriate quality when a searcher types in a query.

But optimizing for Google search isn't the same as optimizing for search on other platforms, like YouTube or Amazon.

In the case of Facebook, factors such as engagement (likes, comments, shares, etc.) and who people connect with. Then, on Twitter, signals such as renewal, engagement, or the importance of the author's reputation.

To complicate things further: search engines have added elements of machine learning at the content level, making it difficult to say whether "this" or "that" led to better or worse performance.

2. Researching or Investigation

Research is an important part of SEO. Some forms of research that can improve SEO performance include:

Audience Research: It is important to know your audience or target market. Who are they (i.e. their demographic and psychological characteristics)? What are your pain points? What questions do they have that you can answer?

Keyword Research: This process helps you identify and synthesise relevant and valuable search terms that people are using on your pages, and understand the demand and competition to rank for those keywords are.

Competitive Research: What are your competitors doing? What are your strengths and weaknesses? What kind of content are they posting?

Brand/Business/Customer Research: What are their goals and how can SEO help achieve them?

Website Research: Various SEO audits can uncover opportunities and issues on the website that are preventing organic search success. A few audits to keep in mind are: Technical SEO, Content, Link Profile, and E-E-A-T.

SERP Analysis: This will help you understand the search intent of a given query (for example, if it's commercial, transactional, informational, or navigational) and create content that improves ranking or visibility. More likely to get.

3. Planning

An SEO strategy is your long-term action plan. You need to set goals and plan to achieve them.

Think of your SEO strategy as a roadmap. The path you choose may change and evolve over time, but the destination must remain clear and constant.

Your SEO plan may include the following:

Set goals (eg OKR, SMART) and expectations (eg deadlines/milestones).
Define and set meaningful KPIs and metrics.
Decide how to build and implement the project (internal, external, or hybrid).
Coordinate and communicate with internal and external stakeholders.
Select and apply tools/techniques.
Hire, train and build your team.
Budget
Measure and report results.
Document policies and procedures.

4. Create & Implement.

With all the research done, it's time to put your ideas into action. It means:

Create new content: Advise your content team on what content needs to be created.

Recommend or implement changes or improvements to existing pages: this includes updating and improving content, adding internal links, integrating keywords/topics/antics, or identifying other ways to improve it. Maybe.

Remove old, outdated, or low-quality content: types of content that rank poorly, drive conversion traffic, or help you achieve your SEO goals.

5. Monitoring and Maintenance

You need to know when your website is experiencing problems or outages. Monitoring is important.

You need to know if traffic to important pages is dropping, pages are slow, unresponsive or not indexed, your entire site is down, links are broken, or something else potentially disastrous. There is a problem.

6. Performance analysis, evaluation and reports

If you don't measure SEO, you can't improve it. To make data-driven decisions about SEO, you should use:

Web Analytics: Set up and use tools (at least the free ones like Google Analytics, Google Search Console, and Bing Webmaster Tools) to collect performance data.

Tools and Platforms: There are many all-in-one platforms (or suites) that offer a variety of tools, but you can also choose to use only select SEO tools to track the performance of specific tasks. Or, if you have the resources and nothing on the market meets your needs, you can make your own.

How to Learn SEO ?

We divided the SEO complete course in 7 chapters to learn easily. In these chapters we discuss the types of SEO, SEO basic, SEO content & other main points of SEO.

In Chapter 1

We cover that, How search engines work ? Before starting to learn SEO you need to know how it works. That's why we discuss it in the 1st chapter.

In Chapters 2

We discuss the basics of SEO or SEO introduction to learn more about SEO types you need to know about the basics of SEO. That’s why we discuss it in the 2nd chapter.

In Chapter 3

We learn keyword research. How keyword research helps or works to rank in search engines. The starting point of SEO is understanding the target keyword.

In Chapter 4

We discuss content. How to create content, how to write SEO friendly unique content, creative content & more to rank in search engines.

In Chapter 5

We discuss the one type of SEO name On-page SEO. It is important to learn because it optimize your pages and helps to understand search engines.

In Chapter 6

We learn Link building. How do search engines discover our new pages with link building ? how it increases our website authority. How does it help us to rank ? Why is Link building important ? and How to create new links for our site.

In Chapter 7

We discuss other types of SEO like Technical SEO. It’s important to know that there are no technical faults in the page and google prevents understanding.

Closing Words

SEO is very important if you are working in a search engine and want to get high rank. Successfully scaling the production of high-quality SEO complete courses with chapter wise can have a huge positive impact on your business.